In the advertising process, media buying plays an important role. To maximize the effectiveness of ads, ideal locations, placements, and times must be selected. The goal is to place ads on channels most relevant to a brand's audience at a time when the majority of the audience will see the ad, to achieve the lowest cost per action.

Media Entertainment Business Review: Possibly the most important effect of technology is felt in new cameras that enable cinematographers to shoot in higher resolution, permitting spectators to take in more great set design work.